Burger Singh has successfully Indianized the American burger, creating a unique niche in the market. Infusing traditional Indian flavors, Burger Singh has captivated a diverse customer base. A key strategy is the ๐๐ฅ๐จ๐ฎ๐ ๐๐ข๐ญ๐๐ก๐๐ง ๐ฆ๐จ๐๐๐ฅ
Some of the outlets indeed do make good burgers at Burger Singh but some outlets just make rubbish.
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Welcome to OUT OF THE BOX MARKETING!
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In Italy, McDonald's had a really bad brand image despite having great taste and service.
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They rebranded all of their outlets as "Single Burgers"
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