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Aayushi Jaiswal

Hey I am on Medial • 1y

Hi guys, wanted to get some guidance on how to work on problem statements like our current a2c rate is 5% and we want to reach 12% so suggest changes needed. Just need guidance on how would we be able to do future metric predictions basis new features. This goes same for when you have like a quarter goal to improve a certain metric by 10% so how can one forecast this measurement is something I need guidance on. Thanks for your time!

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Rajan Paswan

LostBird :) • 1y

One way is to look at historical data to understand what is causing the differences and by how much. Based on that information, you can create a hypothesis about what changes will have what impact. Once you have identified the major influencing factors, you can perform A/B testing on new and old features over a given time period and use the results to calculate future predictions.

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