Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).
Why does medial have so much of organic and word of mouth marketing from its users unlike other apps, what's the reason behind it? Niket being connected with his community, them deleting every single useless post, what is it?
Purple Cow Marketing:
Creating a unique, memorable, and daring product (or brand) that stands out in a crowded marketplace — ensuring it captures attention and drives organic word-of-mouth promotion.
Jeff Bezos explains why product is more important than marketing in the Internet era
Jeff Bezos shared a powerful insight in a 2012 interview: the internet has transformed how word-of-mouth works.
Before, companies could succeed with average produ
→ Great marketing won’t fix a bad product.
→ Not everyone is your customer.
→ Viral campaigns are often flukes.
→ Content quality trumps quantity.
→ Authenticity beats flashy tactics.
→ Customer feedback is gold.
→ Trends die quickly; fundamentals la