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Keeping Users Hooked! 📲🔥 An Engagement Moat ensures frequent and consistent usage by making platforms irresistible. Facebook, Snapchat and TikTok dominate by fostering social interactions, mobile engagement and addictive content. The more users sta
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The unfortunate reality of tech-driven businesses is that most competition is concentrated in the mid-market, which tends to plateau over time. Lower markets, lucrative for high-volume, low-margin operations, while premium and niche markets—both sele
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“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin
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Myntra has officially launched in Singapore, marking its debut in the international market under the new Myntra Global program. This move comes as a significant portion of Myntra's online traffic, between 10% and 15%, originates from international us
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OnlyFans capitalizes on instant gratification, leading users through psychological stages: Exposure (curiosity), Addiction (habitual use), Escalation (seeking more intense content), and Desensitization (loss of excitement, potential depression). Its
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