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Keeping Users Hooked! 📲🔥 An Engagement Moat ensures frequent and consistent usage by making platforms irresistible. Facebook, Snapchat and TikTok dominate by fostering social interactions, mobile engagement and addictive content. The more users sta

Do You Really Think The Indian Startups are More Concentrated On Consumer Quick Services Rather Than Deep Tech Startups ?

The unfortunate reality of tech-driven businesses is that most competition is concentrated in the mid-market, which tends to plateau over time. Lower markets, lucrative for high-volume, low-margin operations, while premium and niche markets—both sele

Focus is like a muscle. The more you train it, the stronger it gets. Share your best focus tips in the comments below!

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

Myntra has officially launched in Singapore, marking its debut in the international market under the new Myntra Global program. This move comes as a significant portion of Myntra's online traffic, between 10% and 15%, originates from international us

The open source community is stronger than we think.

Elon Musk-led Starlink may target niche customers in India due to its pricing, which is significantly higher than the services provided by Bharti Airtel and Reliance Jio.

OnlyFans capitalizes on instant gratification, leading users through psychological stages: Exposure (curiosity), Addiction (habitual use), Escalation (seeking more intense content), and Desensitization (loss of excitement, potential depression). Its

Customer experience is new marketing. Happy customers bring more customers automatically.