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EP-3 (Liquid deathđ case study)
What is Liquid Death?
It's a beverage company that sells water in metal cans, which will kill your thirst
â Origin storyâ
Founder Mike Cessario observed people at a music concert drinki
Yeah
They figured out the perfect recipe for brand positioning
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Positioning defines how a brand is perceived in the minds of customers. Key strategies:
1. Product-Based Positioning: Highlighting the unique features or qualities of the product.
2. Price-Based Positioning: Emphasizing affordability o
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Don't wait for the perfect time to start.
Start to make the perfect time to live.
Have you ate something ? Are you still hungry ?
Chicken đ„. What brand comes first when you heard chicken
That is brand positioning !
Let's get your knowledge to be boosted
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