Stealth • 5m
Key factor to run a company/business is keep inovative and upto date in marketing strategy ,They were lacking in both at the time .The introduction of the Apple iPhone, which BlackBerry didn't take seriously, caused a loss of market share that BlackBerry couldn't recover from. A simple case study https://bootcamp.uxdesign.cc/the-importance-of-evolving-product-design-a-case-study-of-blackberrys-rise-and-fall-5c21ceaf395a
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