Back

One Line at a Time: Amplitude Analytics Spenser Skates, the visionary co-founder and CEO of Amplitude, has led the company to become a titan in the software industry. Amplitude's digital analytics platform is now the gold standard in product

**Twist of Market Fit** Spencer Skates, co founder of Amplitude, accidentally built this startup! Here is how it happened: Sonalight - his initial startup for voice texting was failing, to study user retention & data analytics Spencer started build

4 laws for life. Murphy's Law - the more you fear something, the more likely it is to happen. Kidlin's Law - If you can clearly define a problem, then the issue is already half solved. Gilbert's Law - The biggest problem with work is that no one t

You sent 1,000 generic surveys... "Would you use our product? Yes/No" But your actual customers came from nowhere you expected 🤯 #64: What ACTUALLY helped you find your real target customer? HARSH REALITY: Surveys tell you what people THINK they w

Nowadays, people who are entering the stock market think that they can stay in the market solely with money. However, this is not the case. Without any knowledge, you cannot sustain in this market. Focus on knowledge, not on money. Focus on return pe

Building your product before thinking about how people will find it? Big mistake. Focus first on how you will reach your audience. Then build the product around that. This way, you save time, energy, and actually generate revenue. The market rewar

Everyone discuss about AI coding but AI can't replace product market foods market so if you don't have idea about AI so you still have a chance to build a strong product brand because at that time every one focus on AI coding digital product. If you

When we buy a product, we don't always focus on the product itself but often on the person, like a celebrity or cricketer, who endorses or uses it. This is true in many cases. Do you agree?

As a founder, you have to focus on this: Distribution. Distribution will be your moat in 2025 and beyond. A good product alone won't do it anymore.