**Twist of Market Fit** Spencer Skates, co founder of Amplitude, accidentally built this startup! Here is how it happened: Sonalight - his initial startup for voice texting was failing, to study user retention & data analytics Spencer started building data analytics tool! With the twist in the product fit in the market for Sonalight, Spencer moves on to market his analytics tool Amplitude for other digital product based companies who can study their customer behaviour and eventually drops Sonalight for once! Today Amplitude is valued at 1.4B at stock exchange! It's not always what u started, market always has plans for u, just make 0 a 1! -Good Luck!
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