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Sunil Huvanna

Building AI Applicat... • 11m

**Twist of Market Fit** Spencer Skates, co founder of Amplitude, accidentally built this startup! Here is how it happened: Sonalight - his initial startup for voice texting was failing, to study user retention & data analytics Spencer started building data analytics tool! With the twist in the product fit in the market for Sonalight, Spencer moves on to market his analytics tool Amplitude for other digital product based companies who can study their customer behaviour and eventually drops Sonalight for once! Today Amplitude is valued at 1.4B at stock exchange! It's not always what u started, market always has plans for u, just make 0 a 1! -Good Luck!

5 replies19 likes

Replies (5)

Anonymous 2

Hey I am on Medial • 11m

So many founders get stuck on their original vision and refuse to pivot, even when data shows the market pulling them in a different direction

1 replies2 likes

Arcane

Hey, I'm on Medial • 11m

Thanks for this great share!

0 replies1 like

Anonymous 3

Hey I am on Medial • 11m

It's crazy that what started as an internal tool to analyze Sonalight's data became the main product itself

0 replies1 like

Anonymous 1

Hey I am on Medial • 11m

This is such an inspiring story of how pivoting at the right time can completely change the trajectory of a startup! Spencer's ability to listen to the market signals and adapt accordingly is brilliant.

0 replies1 like

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