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Have you also seen the Amul ads which says "Amul ice cream is real ice cream and the rest is frozen dessert" so this is the competition between Amul and HUL's kwality walls. But how to differentiate frozen dessert and Ice cream? according to Indian

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Ronak Patel

Stealth • 5m

The thing is most of the tier 2/3 people don't see whether it is ice cream or frozen desert they see it as an ice cream so what amul did is made their customers clear that this is not ice cream. Overall amul's marketing team did amazing and their intention was good I guess. If I am wrong help me.

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Why do we not talk about ice cream brands enough? Who's playing monopoly and who has unique concept who is a silent giant ( exclude amul, vadilal and kwallati walls) For e.g gopal ice cream, naturals , baskin Robbins. How are they doing? Are they pro

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