Here you go! • 1y
The thing is most of the tier 2/3 people don't see whether it is ice cream or frozen desert they see it as an ice cream so what amul did is made their customers clear that this is not ice cream. Overall amul's marketing team did amazing and their intention was good I guess. If I am wrong help me.
Keen Learner and Exp... • 1y
Have you also seen the Amul ads which says "Amul ice cream is real ice cream and the rest is frozen dessert" so this is the competition between Amul and HUL's kwality walls. But how to differentiate frozen dessert and Ice cream? according to Indian
See MoreHey I am on Medial • 1y
Why do we not talk about ice cream brands enough? Who's playing monopoly and who has unique concept who is a silent giant ( exclude amul, vadilal and kwallati walls) For e.g gopal ice cream, naturals , baskin Robbins. How are they doing? Are they pro
See MoreSailing the sea to g... • 1y
" Amul: From Farmers to Fridges " Amul isn't just a brand, it's a story! Forget fancy marketing, here's how a group of farmers turned their struggle into a household name: Milk Man Power! In the 1940s, farmers fought unfair prices. Amul, a coopera
See MoreStartups | AI | info... • 2m
Indians consume only 1.6 litres of ice cream per capita versus an astounding 28.4 litres in New Zealand 🤯 The Indian ice cream and frozen dessert market is on a high-growth trajectory. At around $3.4 billion in FY2023, it is expanding at an estimat
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