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Udyamee

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𝗪𝗵𝗮𝘁 𝗪𝗲𝗻𝘁 𝗪𝗿𝗼𝗻𝗴: 𝗪𝗶𝘁𝗵 𝗷𝗮𝗯𝗼𝗻𝗴! 📉 Jabong, once a favorite fashion shopping destination in India, was founded in 2011 by Arun, Pravin, Lakshmi, and Manu Kumar Jain( MI guy ). Their mission was to revolutionize how people bought clothes and fashion products. Jabong introduced luxury brands like Dorothy Perkins to the Indian market. What went wrong? • Frequent Management Changes: Led to instability. • Rocket Internet: The incubator that launched Jabong. • Arrival of Amazon in 2013 and Acquisition of Myntra by Flipkart. • Merger with Myntra: Caused Jabong to lose its unique identity. Dark Side of Rocket Internet: A Germany-based conglomerate, is known for copying successful business models and adapting them outside the US and China. They are better at launching companies than running or selling them. Earlier, Amazon and Jabong were in talks to acquire the company for $1.2b but it ended up being sold for $70 million. In July 2020, Jabong shut down.

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