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🛒 Customer retention > customer acquisition for e-commerce growth Just wrote about 5 proven strategies PMs can use to boost retention: Personalization at scale Friction-free checkout Smart loyalty programs Data-driven engagement Seamless support ex

There's a huge fallacy in consumer apps, that you can solve retention by building a new usecase. As you keep introducing new screens on your app, the conversion % keeps dropping.

There's a huge difference between building a mediocre business, sizable business and a great business Here's how you can know if your idea will turn into a mediocre business, sizable business and a great business There are 3 important components

Shopping online is overwhelming with so many options—there should be a way to easily discover the best emerging fashion brands.

An app where you could BingeTry anything in real-time through your camera in augmented reality. Plus purchase any product you liked while trying. Starting with lipstick try on feature, I have launched the BingeTry app. An AR based window shopping ap

What is Key Performance Indicators (KPIs) for startups ?: where metrics meet mayhem. ➤ Revenue Growth: If you're not making money, you're just playing entrepreneur. ➤ Customer Acquisition Cost (CAC): How much cash are you burning to get someone to

I have an idea for bookworms. One application helps many reader to read as many books though other reader suggestions. On application user can create community or chatting. There are some categories like friction, non-fiction, technology, history,

Founders fall in love with metrics that make them look smart. Not ones that make them grow. Pageviews. Press. Follower counts. Cool to screenshot. Useless for survival. Real growth is boring: DAUs. Retention. Conversion. LTV. No one’s clapping for

I read an article called The Month 1 Retention Dilemma by Harsh, and it had some really good points: Many apps think they have great retention, but a lot of users just forget to cancel. That’s not real loyalty. It just looks good on charts. For so