The best thing you can do right now to kickstart your startup idea is to create something for GenZ because they are truly worthy of your efforts. They are cult-like followers who will not betray you for price differences and better offers, and those who will say to me in response that they are not worthy because they do not have enough money of their own I think that is why you should target them, they are carelessly spending their parents' money, and even if their parents are not wealthy, they are still able to spend in the name of peer pressure. Second, they have UPI, and they are not managing their bills, so they are spending carelessly. Okay, now the question is: how do you target them? Take the example of a clothing company. You can reach them by creating short-form content, reel challenges, and giveaways. You can cater to them by creating trends(use influencers) cause they are driven by fomo..
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