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Inactive

Stealth • 5m

IndiaMART, a B2B e-commerce titan, showcases a journey of resilience and innovation. IndiaMART was founded in 1996 by Dinesh Agarwal and Brijesh Agrawal. They saw SMEs struggling with market reach while exporters needed a digital presence and buyers couldn’t connect with suppliers. It was a digital mess. Early efforts involved listing exporters and building websites for them. But real disruption came from focusing on domestic SMEs. Then came the dot-com bust and 9/11 attacks, hitting hard and forcing a pivot to the local market. Mobile traffic surged, but their platform lagged. Nothing like a crisis to kick innovation into gear. IndiaMART adopted a dual business model: free services and paid memberships. Premium options like web catalogues and pay-per-lead enticed SMEs. They went mobile-first, enhancing UX for varied devices and conditions. Integrating Google Cloud shaved a crucial second off load times, boosting user satisfaction. Bcz every second counts!

0 replies12 likes

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