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AI is capable of analyzing millions of data points in seconds, optimizing ad campaigns in real-time.

Meta is estimated to account for ~61% and ~65% of Temu and Shein's online ad spend in 2023.

India-Pakistan World Cup clash could fetch 4.00 lakh per second in ad spend.

Who says you need millions in ad budgets to go global? In a recent episode of the Prime Venture Partners Podcast, Raffic Aslam, ex-Creative Director at Zoho, shared how they scaled globally—through authenticity, not ad spend. The logo? Born from a

Doritos' Genius Super Bowl Strategy So A 30-second Super Bowl ad generally costs around $8 million. On top of that, brands typically spend another $2-3 million hiring agencies and celebrities to create the perfect ad. However Doritos plays this g

A creative ad by Volkswagen, showcasing their safety

Facebook has secretly kept 0.5 % of users ad-free since 2013. After 9 years, their “give-up-Facebook” price is basically the same as ad-exposed users (~$32/month).

India’s Advertising Market: Quick 2025 Snapshot India’s ad industry is booming — thanks to digital growth, economic momentum, and changing consumer habits. Market Growth: In 2023, it hit ₹93,166 crore (up 8.6%) 2024 is forecasted to grow 11.8% to

The Silent Weapon That Can Make or Break Your Ad Spend 🎯 If you've ever run Facebook or Instagram ads without a Meta Pixel, you've basically been throwing darts in the dark. Sure, you might hit the target once in a while—but most of the time, you

Where do Indians spend most of their money ?