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Vikas Chokkar

Tech Analyst • 28d

India’s Advertising Market: Quick 2025 Snapshot India’s ad industry is booming — thanks to digital growth, economic momentum, and changing consumer habits. Market Growth: In 2023, it hit ₹93,166 crore (up 8.6%) 2024 is forecasted to grow 11.8% to ₹1,22,155 crore By 2025, it's set to reach ₹1,12,453 crore, with nearly 10% annual growth Looking ahead to 2028? It could touch ₹1.58 lakh crore Digital is Leading the Way: Digital media overtook TV in 2023 — ₹40,685 crore spent (36.6% growth) 2024 projection: ₹57,757 crore in digital ad spend (47% share) By 2025, digital could make up 55% of all ad spending Top Spending Sectors (2023): FMCG: 34% of ad spend (~₹31,428 crore) E-commerce: 14% Consumer Durables & Auto: 6% each What’s Driving It? More smartphones, affordable data, e-commerce, influencer marketing, and OTT platforms are reshaping how brands reach audiences.

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