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Currently, there is ongoing discussion that the USA might impose some sanctions on Russian oil again. It remains to be seen whether any country, including India, will benefit from this. Last time, companies like ONGC and Reliance made a lot of profit

Bengaluru police bust Rs 12 Cr fraud targeting CRED Bengaluru police have arrested four individuals, including an Axis Bank manager, for allegedly embezzling over Rs 12 crore from Dreamplug Paytech Solutions, according to a media report. Dreamplug o

The Consumer Adoption Process The consumer adoption process involves five key stages: Awareness, Interest, Evaluation, Trial, and Adoption. 1. Awareness: Consumers first learn about the product. Example: Tesla created awareness for its EVs through

trend of luxury brands entering the world of sports: * Luxury brands are increasingly partnering with athletes and sports teams to reach a broader audience and tap into the growing influence of athletes as cultural icons. * This trend is being dr

In this blog, I delve into Cadbury's marketing strategies and consumer behavior insights that underpin its success in the confectionery industry. I examine the role of authoritative endorsements in building trust, as well as the crucial distinction b

Here's a concise overview of a mocktail bomb business: "A mocktail bomb business offers a unique and refreshing beverage experience. By combining natural ingredients like fruits, herbs, and spices, these bite-sized 'bombs' create a flavorful and fiz

The Supreme Court has been making efforts to leverage technology, including WhatsApp, to enhance its accessibility and efficiency. This year, the Supreme Court of India introduced an initiative to integrate WhatsApp into its operations, allowing it t

ZELIO E-Mobility to Launch Facelifted Logix Cargo E-Scooter in July 2025 ZELIO E-Mobility will unveil the facelifted Logix cargo electric scooter in July 2025, targeting last-mile delivery and gig economy users. The updated Logix now offers a 120 k

Hey there! Have you ever thought that getting an MBA is the only way to become a CEO? Well, think again! Contrary to popular belief, CEOs of top companies come from various backgrounds, including engineering. In fact, many of them are engineers who l