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Rajan Paswan

Honorary Mentions - ... • 1y

How can one identify their Direct and Indirect Competitors? Note: Please avoid generic answers like 'conduct market research.' Answer detailed, specific methods. Which can be helpful for everyone.

Anonymous 6

Hey I am on Medial • 1y

Calculate Degree of threat. Don't think in terms of direct competition or indirect competition. We can calculate Degree of threat by analyzing the adaptability matrix of the competitor company.

Rajan Paswan

Honorary Mentions - ... • 1y

That's one way to look competitors. But for now my question was to how one can identify competitors direct, indirect or by degree of threat

Anonymous 6

Hey I am on Medial • 1y

Easy, by analyzing their ability to adapt. Zomato is highly adaptable, so Swiggy has rough competition. The point here is maybe you are worrying too much about your competitors, even when they are poor adapters. Hence, I just want to clarify that you shouldn't just look for competitors; look for tough competitors. How will you find them? Just by analyzing their ability to adapt.

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