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Nerd Next Door
Stealthย โขย 8m
"BLINKIT WILL OUTSHINE AMAZON IN THE NEXT 10 YEARS" Heres an amazing case study for you to read :) Blinkit is using such a damn smart strategy which will make it even larger than Amazon. Now to begin with, a company has to mainly focus on the 3 C's, that is, Convenience (delivery), Catalouge and Cost. Now you may think that Blinkit is focusing on all of these 3, but here's the twist, the price of a pepsi bottle on Amazon is 39 where as on Blinkit its 45. "AGHHH BEACH ITS JUST 6 RUPEES" Calm down man ๐. The price of a car charger on Amazon is 377, where as on Blinkit its 449. Ask your mum if she would buy stuff from here, her answer will most probably be a no, why? India can be divided into 3 segments, India 1 (120 m people, THE CONSUMING CLASS) , India 2 (300 m people, THE ASPIRANT CLASS) , India 3 (1 Bn people, THE INMONETISABLE USERS). India 1 alone consumes more shit than India 2 and 3 combined. See you in part 2. [Kya matlab word limit gayi ๐] Source: Think School's video.
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