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As living expenses in Tier 1 cities soar, companies will eventually shift to Tier 2 cities, enabling them to hire talent with lower investment. #Business #Talent #CostEfficiency #startups #india

Quick service restaurant (QSR) chain Nothing Before Coffee (NBC) has secured $2.3 million (approximately INR 19.7 crore) in its pre-Series A funding round, led by Prath Ventures with additional backing from SYL Investments. NBC plans to utilize the

Building trust in Tier 2 & 3 markets: The underrated growth hack If you’re trying to scale in India and ignoring Tier 2 & 3 cities, you’re missing out on long-term loyalty. Because here, trust isn’t a luxury—it’s the currency. Big ads don’t conver

Infinity Learn Partners with Google Cloud India nfinity Learn Partners with Google Cloud India to Revolutionise Education Infinity Learn and Google Cloud India have joined forces to transform education. This partnership integrates Google’s AI technol

Ganesh Mani to Take Over as CEO of Switch India from September 1, 2025 Switch India, the EV arm of Ashok Leyland and part of the Hinduja Group, has announced a leadership change. Ganesh Mani, currently Group COO of Ashok Leyland, will take over as C

“Give to Get: How Reciprocity Turns Kind Gestures into Customer Loyalty” The Reciprocity Principle is a psychological rule where people feel obliged to return favors. In business, it’s a subtle yet powerful tool. When a company gives something valua

📣 Finance Partners Wanted – Let’s Empower 10,000+ Learners/Month! 🚀 Englighter is transforming how India learns English — with our AI-powered spoken English app now going to reaching 10,000+ new students every month across Tier 2 and Tier 3 towns.

Nissan Micra EV: A Stylish Electric Hatchback for the New Generation Nissan is set to reimagine its iconic Micra as a fully electric hatchback, designed for the next-gen urban driver. Built on the CMF-B EV platform, the Micra EV will combine afforda