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writing this from hospital bed... so, few days ago I got admitted to the hospital for the first time in my life and observed a thing. that the reason I m here is not very clear to doctors as of what happened to me usually only happens with some sort

Why should a startup opt for a Private Limited Company only? 1. Easy Fundraising from Investors Investors & VCs prefer Pvt Ltd because they can get equity (shares) in exchange for investment. Proprietorships and LLPs cannot issue shares, making fun

Welcome to OUT OF THE BOX MARKETING ! EP= 13 (Mcdonalds India) Imagine ordering a BigMac but receiving a McFlurry instead. Read it out. The Lok Sabha elections (April 2019) were held in India, and McDonald's came up with a marketing strategy. It

"MISTAKE THAT MADE STARBUCKS MILLIONS" How ? Read this out Welcome to OUT OF THE BOX MARKETING! EP-10 (Starbucks) In Starbucks, it is a standard practice to write the customer's name on the cup of coffee. In 2014,A guy ordered a coffee and t

Viral Marketing Strategy - 8 So guys we all know that nycil powder is the one of the biggest cooling powder product by the zydus wellness brand in india with the valuation of 2.26 Billion dollars. In early day's zydus wellness launch his product n

Viral marketing strategy - 11 Cause Marketing Strategy — Cause marketing strategy used by many brands to improve their brand awareness. Like Indian tobacco company ( ITC ) selling classmates books for showing that their company is thinking about

India got Latent gone. WTF. The same thing happened to AIB because of one singular comment, but that was a different case. Here, Ranveer made an inappropriate remark, so he should be the one facing charges, not the entire show. The government is s

No hike since 1.5 years and no hopes in the coming 6-8 months. I work for a startup in HSR and when I joined, I remember everyone was happy with their hikes and they were regular but just 2 months into my joining, the market crashed and we have been

Entrepreneurship: The Reality Behind Every Journey As entrepreneurs, we often start with a clear plan in mind a straight path to success. However, the reality is far more unpredictable, as depicted in this image. "My Plan" symbolizes the vision eve

Here are some facts about consumer behaviour 👉 89% of shoppers do research online before making a purchase. 👉Limited availability of a certain product can create an obsession amongst consumers. 👉A customer who has a good experience will tell