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writing this from hospital bed... so, few days ago I got admitted to the hospital for the first time in my life and observed a thing. that the reason I m here is not very clear to doctors as of what happened to me usually only happens with some sort

Welcome to OUT OF THE BOX MARKETING ! EP= 13 (Mcdonalds India) Imagine ordering a BigMac but receiving a McFlurry instead. Read it out. The Lok Sabha elections (April 2019) were held in India, and McDonald's came up with a marketing strategy. It

"MISTAKE THAT MADE STARBUCKS MILLIONS" How ? Read this out Welcome to OUT OF THE BOX MARKETING! EP-10 (Starbucks) In Starbucks, it is a standard practice to write the customer's name on the cup of coffee. In 2014,A guy ordered a coffee and t

Viral Marketing Strategy - 8 So guys we all know that nycil powder is the one of the biggest cooling powder product by the zydus wellness brand in india with the valuation of 2.26 Billion dollars. In early day's zydus wellness launch his product n

Viral marketing strategy - 11 Cause Marketing Strategy — Cause marketing strategy used by many brands to improve their brand awareness. Like Indian tobacco company ( ITC ) selling classmates books for showing that their company is thinking about

Here are some facts about consumer behaviour 👉 89% of shoppers do research online before making a purchase. 👉Limited availability of a certain product can create an obsession amongst consumers. 👉A customer who has a good experience will tell

No hike since 1.5 years and no hopes in the coming 6-8 months. I work for a startup in HSR and when I joined, I remember everyone was happy with their hikes and they were regular but just 2 months into my joining, the market crashed and we have been

What happens When a company fails to generate revenue after raising funds from investors ? 1. In this case a company's board members and investors should figure out what problem are still to solve. 2. Look out other competitors how they are generat

Hack Used By Startup #6 How 'One Book' Saved Amazon in Its Early Days!! The Problem: When Amazon was starting out, they had a problem with book distributors. These distributors said retailers like Amazon had to buy at least 10 copies of each book.

Getting better daily is the best thing we all can do! 1. ➟ Your product isn't special until people think it is. 2. ➟ People buy stories, not features. 3. ➟ Your target audience isn't everyone, even if you wish it were. 4. ➟ Social media likes don