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Startup Blueprint - Day 03 Define Your Unique Value Proposition (UVP) 1. Problem-Solution Fit: Clearly define the problem your product or service solves. 2. UVP Statement: Craft a concise statement that communicates your unique value to customers.

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Somraj

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UVP (Unique Value Proposition), it is a marketing strategy that explains how a company's product or service is better than its competitors. A UVP is a concise statement that explains how a company or its offerings can solve a customer's problem or meet their needs in a way that sets it apart from competitors.

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What unique value proposition or in simple words differentiating features a Biryani based brand that manufactures, packages and delivers on its own should have to be the biggest player in this category?

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