AprameyaAI • 1y
How CRED Cred-ed ? Short Case study on CRED CRED, founded by Kunal Shah in 2018, shows how a failing loyalty program can morph into a fintech unicorn. 🦄 Here's how: ➪ Gap Filled: CRED made credit card bill payments easy and rewarding. ➪ Initial Struggle: The loyalty program flopped. 🚫 ➪ Quick Pivot: Introduced bill tracking and automated payments. 💡 ➪ Rapid Growth: Hit an $800M valuation in under a year, raised $215M from top VCs like DST Global and Ribbit Capital. ➪ Unicorn Status: Achieved a $2.2B valuation fast. 🚀 ➪ Lesson: Spot challenges, pivot swiftly, diversify, and adapt. CRED's journey is a masterclass in entrepreneurial resilience. By staying flexible and responding to user needs, CRED turned a near-failure into a massive success story. -- Found it interesting ? Let's connect and build together




"Turning visions int... • 8m
CRED CRED is a members-only credit card bill payment platform that rewards its members for clearing their credit card bills on time. CRED members get access to exclusive rewards and experiences from premier brands upon clearing their credit card bil
See More
Gareeb Investor • 1y
Here's a breakdown of how CRED makes money, based on their FY23 financials. With a significant chunk coming from loans, payments, and travel management, the platform diversifies through advertising fees, insurance, and corporate expense management. T
See More
Download the medial app to read full posts, comements and news.