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Stealth • 8m

How CRED Cred-ed ? Short Case study on CRED CRED, founded by Kunal Shah in 2018, shows how a failing loyalty program can morph into a fintech unicorn. 🦄 Here's how: ➪ Gap Filled: CRED made credit card bill payments easy and rewarding. ➪ Initial Struggle: The loyalty program flopped. 🚫 ➪ Quick Pivot: Introduced bill tracking and automated payments. 💡 ➪ Rapid Growth: Hit an $800M valuation in under a year, raised $215M from top VCs like DST Global and Ribbit Capital. ➪ Unicorn Status: Achieved a $2.2B valuation fast. 🚀 ➪ Lesson: Spot challenges, pivot swiftly, diversify, and adapt. CRED's journey is a masterclass in entrepreneurial resilience. By staying flexible and responding to user needs, CRED turned a near-failure into a massive success story. -- Found it interesting ? Let's connect and build together

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in d2c brend a loyalty program works? give me some idea 💡

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Udyamee

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Credit card bill payment apps are overrated.😮‍💨 I have accounts on Cred and Cheq, but they have no real use. On a bill payment of ₹30,000, Cred pays ₹3 cashback🫡, and the Cred coins are practically worthless. Cheq, on the other hand, have same

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