Back

Inactive

AprameyaAIย โ€ขย 1y

How CRED Cred-ed ? Short Case study on CRED CRED, founded by Kunal Shah in 2018, shows how a failing loyalty program can morph into a fintech unicorn. ๐Ÿฆ„ Here's how: โžช Gap Filled: CRED made credit card bill payments easy and rewarding. โžช Initial Struggle: The loyalty program flopped. ๐Ÿšซ โžช Quick Pivot: Introduced bill tracking and automated payments. ๐Ÿ’ก โžช Rapid Growth: Hit an $800M valuation in under a year, raised $215M from top VCs like DST Global and Ribbit Capital. โžช Unicorn Status: Achieved a $2.2B valuation fast. ๐Ÿš€ โžช Lesson: Spot challenges, pivot swiftly, diversify, and adapt. CRED's journey is a masterclass in entrepreneurial resilience. By staying flexible and responding to user needs, CRED turned a near-failure into a massive success story. -- Found it interesting ? Let's connect and build together

9 Replies
1
14
Replies (9)

More like this

Recommendations from Medial

Satyam Kumar

"Turning visions int...ย โ€ขย 6m

CRED CRED is a members-only credit card bill payment platform that rewards its members for clearing their credit card bills on time. CRED members get access to exclusive rewards and experiences from premier brands upon clearing their credit card bil

See More
Reply
4
Image Description

brijesh Patel

Founderย โ€ขย 9m

in d2c brend a loyalty program works? give me some idea ๐Ÿ’ก

1 Reply
1
Image Description
Image Description

LIKHITH

"You never know"ย โ€ขย 7m

You know about UNICORN ๐Ÿฆ„ but do you know these terms ? Unicorn companies are privately held startups worth more than $1 billion. Aside from them, there are additional terms in which an animal is compared to startups for easier categorization. --

See More
11 Replies
4
17
Image Description
Image Description

Somen Das

Senior developer | b...ย โ€ขย 1y

as a fashion brand you want a loyalty program for your customers. you have to choose a platform. what features you want

3 Replies
4

Purushotham Dharmavaram

ย โ€ขย 

Medialย โ€ขย 4m

Cred is in talks to raise $75 million from existing investors, including GIC, RTP Global, and Sofina, at a valuation of $3.5 billion, which is a significant decrease from its previous valuation of $6.4 billion.

Reply
3
Image Description
Image Description

Yash Barnwal

Gareeb Investorย โ€ขย 1y

Here's a breakdown of how CRED makes money, based on their FY23 financials. With a significant chunk coming from loans, payments, and travel management, the platform diversifies through advertising fees, insurance, and corporate expense management. T

See More
8 Replies
3
20
Image Description
Image Description

Udyamee

Baki sab thik ?ย โ€ขย 1y

Credit card bill payment apps are overrated.๐Ÿ˜ฎโ€๐Ÿ’จ I have accounts on Cred and Cheq, but they have no real use. On a bill payment of โ‚น30,000, Cred pays โ‚น3 cashback๐Ÿซก, and the Cred coins are practically worthless. Cheq, on the other hand, have same

See More
13 Replies
10

Shashank Pathak

Journalist at Entrac...ย โ€ขย 9m

Bengaluru police bust Rs 12 Cr fraud targeting CRED Bengaluru police have arrested four individuals, including an Axis Bank manager, for allegedly embezzling over Rs 12 crore from Dreamplug Paytech Solutions, according to a media report. Dreamplug o

See More
Reply
1
6
Image Description
Image Description

Vishu Bheda

ย โ€ขย 

Medialย โ€ขย 8m

๐——๐—ฎ๐˜† ๐Ÿณ ๐—ผ๐—ณ ๐—ง๐—ต๐—ฒ ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ๐—ป ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜๐˜‚๐—ฝ ๐—ช๐—ฎ๐—ฟ ๐—ฆ๐˜๐—ผ๐—ฟ๐—ถ๐—ฒ๐˜€: ๐—–๐—ฅ๐—˜๐—— ๐˜ƒ๐˜€. ๐—ง๐—ฟ๐—ฎ๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—•๐—ฎ๐—ป๐—ธ๐˜€ โ€“ ๐—ง๐—ต๐—ฒ ๐—–๐—ฟ๐—ฒ๐—ฑ๐—ถ๐˜ ๐—–๐—ฎ๐—ฟ๐—ฑ ๐—Ÿ๐—ผ๐˜†๐—ฎ๐—น๐˜๐˜† ๐—ช๐—ฎ๐—ฟ ๐Ÿฎ๐Ÿฌ๐Ÿญ๐Ÿด โ€“ ๐—” ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜๐˜‚๐—ฝ ๐—–๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ๐˜€ ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎโ€™๐˜€ ๐—•๐—ฎ๐—ป๐—ธ๐—ถ

See More
4 Replies
11
29

Aryan patil

ย โ€ขย 

Monkey Adsย โ€ขย 1y

Reports saying Porter became India's third unicorn of 2024 (with a valuation of $1 billion and above) after a fresh internal round.

Reply
6

Download the medial app to read full posts, comements and news.