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Stealth • 6m

How CRED Cred-ed ? Short Case study on CRED CRED, founded by Kunal Shah in 2018, shows how a failing loyalty program can morph into a fintech unicorn. 🦄 Here's how: ➪ Gap Filled: CRED made credit card bill payments easy and rewarding. ➪ Initial Struggle: The loyalty program flopped. 🚫 ➪ Quick Pivot: Introduced bill tracking and automated payments. 💡 ➪ Rapid Growth: Hit an $800M valuation in under a year, raised $215M from top VCs like DST Global and Ribbit Capital. ➪ Unicorn Status: Achieved a $2.2B valuation fast. 🚀 ➪ Lesson: Spot challenges, pivot swiftly, diversify, and adapt. CRED's journey is a masterclass in entrepreneurial resilience. By staying flexible and responding to user needs, CRED turned a near-failure into a massive success story. -- Found it interesting ? Let's connect and build together

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