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Day 70: Bengaluru's Startup Ecosystem: A Global Stage Bengaluru's startup ecosystem has evolved into a global powerhouse. Here's how to leverage this international exposure: * Tap into Global Talent: Recruit top talent from around the world to fuel

Day 66: Bengaluru's Startup Ecosystem: A Global Stage Bengaluru's startup ecosystem has evolved into a global powerhouse. Here's how to leverage this international exposure: * Tap into Global Talent: Recruit top talent from around the world to fuel

🚨 Research Participants Needed 🚨 I'm currently conducting a research study titled "Jameson in India", exploring consumer perceptions, market presence, and cultural perception of Jameson in the Indian context. If you're based in India and have th

Me and one of my batchmates have come up with a startup idea : a platform that connects interested students (mainly jee qualified) with IITians/NITians. They can talk about campus ground reality, courses, local norms etc. The platform will also provi

Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

In this blog, I examine the enduring success of Parle-G, a biscuit brand established in 1939, which has become a household staple in India. The brand's resilience stems from its focus on consumer utility, positioning itself as an affordable source of

Markets are on a good rise today mainly on the back of local news nobody knows exactly what changes will come in GST but investors are taking it as a positive sign just this one update has managed to ease out the concerns about US tariff pressure It

Boba bhai was one pitch on shark tank that intrigued me because of the founders clarity and the market research he did on his product but on the same hand learning about the customers tastes was the most amazing insight he had!!🙌🙌 - Clarity of In

Airbnb revolutionized travel by integrating the sharing economy and promoting collaborative consumption. Targeting budget travelers, it offers affordable stays with locals, fostering cultural exchange. The platform’s success lies in its 𝐇𝐨𝐬𝐭 𝐏𝐫