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Day 70: Bengaluru's Startup Ecosystem: A Global Stage Bengaluru's startup ecosystem has evolved into a global powerhouse. Here's how to leverage this international exposure: * Tap into Global Talent: Recruit top talent from around the world to fuel

Day 66: Bengaluru's Startup Ecosystem: A Global Stage Bengaluru's startup ecosystem has evolved into a global powerhouse. Here's how to leverage this international exposure: * Tap into Global Talent: Recruit top talent from around the world to fuel

Me and one of my batchmates have come up with a startup idea : a platform that connects interested students (mainly jee qualified) with IITians/NITians. They can talk about campus ground reality, courses, local norms etc. The platform will also provi

Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

Boba bhai was one pitch on shark tank that intrigued me because of the founders clarity and the market research he did on his product but on the same hand learning about the customers tastes was the most amazing insight he had!!🙌🙌 - Clarity of In

Fair & Lovely: A Deep Dive into Its Marketing Strategy 🚀 1. Core Messaging : -Focused on "fair skin = success" (controversial but effective). -Ads portrayed confidence, empowerment, and societal acceptance tied to skin tone. 2. Target Audience : -

Airbnb revolutionized travel by integrating the sharing economy and promoting collaborative consumption. Targeting budget travelers, it offers affordable stays with locals, fostering cultural exchange. The platform’s success lies in its 𝐇𝐨𝐬𝐭 𝐏𝐫

Dikhega to bikega, bikega to Tikega 🇮🇳 👉 Jugad: Embrace the art of quick fixes and smart shortcuts. 👉 Relationships: Business runs on trust and personal connections, not contracts. 👉 Bargaining: Negotiation isn't rude—it's a cultural skill he

Whenever global tech CEOs like Sam Altman or Elon Musk visit India, the excitement is misplaced because, for them, India is merely a massive market, not a hub for innovation. Their primary goal is to expand their businesses, capture more users, and m