For every business it is very important to consider PESTLE(Political economical socio-cultural technological legal environmental).
Let us learn how 7 up has given importance to the S in PESTLE.
So 7 UP has faced difficulty in positioning itself in
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Anonymous 3
Stealth • 8m
Shows they did their research on local cultural norms. Little adaptations like this can go a long way for consumer acceptance in new markets.
Day 70: Bengaluru's Startup Ecosystem: A Global Stage
Bengaluru's startup ecosystem has evolved into a global powerhouse. Here's how to leverage this international exposure:
* Tap into Global Talent: Recruit top talent from around the world to fuel
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0 replies1 like
Vedant SD
Stealth • 5m
Day 66: Bengaluru's Startup Ecosystem: A Global Stage
Bengaluru's startup ecosystem has evolved into a global powerhouse. Here's how to leverage this international exposure:
* Tap into Global Talent: Recruit top talent from around the world to fuel
Premiumisation of consumer products-
A lot is being talked about consumer preference being shifting to mass premiumisation of products.
Like Boat did mass premiumisation towards audio wearables
Noise towards watches, Mamaearth towards beauty and pe
Inspired by Indian shows where hosts travel to homes offering authentic regional/ state cuisines
• Platform Concept: An aggregator for home dining experiences across India, connecting travelers with local families for authentic, home-cooked meals.
Dikhega to bikega, bikega to Tikega 🇮🇳
👉 Jugad: Embrace the art of quick fixes and smart shortcuts.
👉 Relationships: Business runs on trust and personal connections, not contracts.
👉 Bargaining: Negotiation isn't rude—it's a cultural skill he
Airbnb revolutionized travel by integrating the sharing economy and promoting collaborative consumption. Targeting budget travelers, it offers affordable stays with locals, fostering cultural exchange. The platform’s success lies in its 𝐇𝐨𝐬𝐭 𝐏𝐫
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0 replies4 likes
Abuzar Hussain
Stealth • 2m
Hey my name is Abuzar I am from Bangalore I just completed my graduation and so here's the thing I have a startup idea based on carpooling where riders and customers can share a short ride like for workers , students, etc..
I did a little research
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2 replies2 likes
Abubakkar
•
Adwater • 27d
AdWater.India revolutionizes the way advertising is done with free premium bottled water by bringing branding together with sustainability and philanthropy in a seamless way. Each bottle carries your message, and the funding supports clean water init
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0 replies3 likes
Only Buziness
Stealth • 6d
The Consumer Adoption Process
The consumer adoption process involves five key stages: Awareness, Interest, Evaluation, Trial, and Adoption.
1. Awareness: Consumers first learn about the product.
Example: Tesla created awareness for its EVs through
Why India’s Tech Industry Thrives Globally but Lags in Domestic Innovation
India’s tech industry is a global giant, yet when it comes to homegrown innovation, it falls short. Why?
Service-First Mentality: For decades, the focus has been on IT servi
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