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Post on Medial

Anirudh Gupta

Stealth • 6m

For every business it is very important to consider PESTLE(Political economical socio-cultural technological legal environmental). Let us learn how 7 up has given importance to the S in PESTLE. So 7 UP has faced difficulty in positioning itself in the mind of Arab consumers because of one reason:The logo. Generally the logo of 7 up is read from left to right if interpreted in English language.But consumers in Arab countries read text from right to left. Hence the company has made these two changes: ➡️They replaced the up with seven in Arabic ➡️Wrote up in Arabic but made it look like 7 just like the original logo. So that originality is not lost. Hence when it is read from right to left it can be seamlessly pronounced as 7 up and at the same time the logo also looks like the standard 7 up logo. Many have commended the efforts put in by the team for the Arabic logo of 7 up and 7 up has also been successful with the positioning in the Arab market. Follow for more such content

8 replies12 likes

Replies (8)

Anonymous 4

Stealth • 6m

This is a great example of glocalization - thinking globally but adapting your approach locally. The PESTLE factors really do matter.

1 replies1 like

Anonymous 3

Stealth • 6m

Shows they did their research on local cultural norms. Little adaptations like this can go a long way for consumer acceptance in new markets.

1 replies1 like

Anonymous 2

Stealth • 6m

That's actually a really clever way to handle the Arabic reading direction issue with their iconic logo. Keeping the recognizable "7 up" look while making it read properly right-to-left is a neat solution.

1 replies1 like

Anonymous 1

Stealth • 6m

Great post, i really have see. A lot of big brands doing these things. Like even seen shortening the name to make it relatable in some other language

1 replies1 like

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