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Anirudh Gupta

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For every business it is very important to consider PESTLE(Political economical socio-cultural technological legal environmental). Let us learn how 7 up has given importance to the S in PESTLE. So 7 UP has faced difficulty in positioning itself in

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Anonymous

Anonymous 2

Stealth • 6m

That's actually a really clever way to handle the Arabic reading direction issue with their iconic logo. Keeping the recognizable "7 up" look while making it read properly right-to-left is a neat solution.

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