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India's OTT market cap is $2.5 billion in 2023. According to VHI, Worldwide OTT market is $450 billion in 2023 which is projected to reach $1.56 trillion by 2028, expected to grow at an annual rate of 28.19%. The estimated size of India's video OTT

Deepinder Goyal is Coming to The Kapil Sharma Show on Netflix! Zomato just keeps hitting it out of the park with its marketing! And this year, they're absolutely killing it on the founder branding front. From DP going undercover as a delivery agent

The most successful OTT platform in India is not netflix, prime or hotstar but ULLU, How can ULLU be the most successful when most of us have not even heard about it? Let's figure it out ULLU is a regional OTT platform. Last year, ULLU had 21L

SHOPPING WARS 💪🚀 Walmart Takes Amazon Battle Into New Virtual Spaces • Walmart launches Walmart Realm, a gamified marketplace with influencer-led virtual shops. • The virtual shops offer fashion and beauty goods in 2-dimensional virtual environm

Ganda Dhanda (4/20) Celebrity Endorsement Well we all have seen ads of Celebrities promoting different brands In Ads We feel that Ooh, Amitab Bachchan is asking us to buy "Sabka Pasand", so we should buy. And this technique is working from decade

Startup story 5/10 This Indian audio platform is taking over the US market . In FY-24 they will make over a $100 million just from us consumers. Started by three engineers in 2018, Pocket FM is an audio entertainment platform, think of it as Netfl

Netflix had zero faith in Squid Game. They buried it under 6,000+ other shows. $0 marketing budget. Zero promotion. No push. Then, 111 million viewers crashed their servers in 28 days. Here's how an overlooked masterpiece silenced every doubter i

Picture this: Hassle free marketing ? Digital Marketing Frameworks That Actually Work: Real-World Success Stories 📊 In the ever-evolving digital landscape, having a solid framework is key. 1. RACE Framework (Reach, Act, Convert, Engage) Examp

Top 10 Crypto Influencers to Follow in January 2025 As we all know, the new year 2025 has arrived, making it the perfect time to refresh your social media feed and explore fresh voices and perspectives from creators who can inspire, educate, and ent

💡 Business Idea: Hangover Ice Cream 🍦 Concept: Hangover Ice Cream – a unique and niche product designed to alleviate hangovers with specially formulated ingredients. ✅ Market Opportunity: - Popular in countries with a high consumption of a