Nykaa's success stems from strategic consistency, adopting an ๐ข๐ง๐ฏ๐๐ง๐ญ๐จ๐ซ๐ฒ ๐ฆ๐จ๐๐๐ฅ for higher margins and quality control, centralized inventory management via the super pool strategy, and an ๐จ๐ฆ๐ง๐ข-๐๐ก๐๐ง๐ง๐๐ฅ ๐๐ฉ๐ฉ๐ซ๐จ๐๐๐ก integrat
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