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Sanskar

Keen Learner & Explo... • 11m

Forest Essentials is an Indian premium cosmetics company that specialises in Ayurvedic preparations for its products. It was founded in 2000 by Mira Kulkarni in New Delhi. In 2008, the New York-based Estée Lauder Companies acquired a 20% stake in the company, and in October 2021, the brand announced entering the United Kingdom by opening 12 retail stores. Kulkarni's son Samrath Bedi currently serves as the managing director of the company. Forest essentials also has 130 stores in India, supplies to 190 hotels and export to 120 countries. Its factories are in Haridwar and Lodsi in Tehri Garhwal district, Uttarakhand. Forest Essentials sells natural, organic and Ayurvedic cosmetics and has a policy of not testing their products on animals. In November 2022, Forest Essentials opened its first standalone store in Covent Garden, London which would become the brand's first international store. Thank You.

4 replies9 likes

Replies (4)

Anonymous 3
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Flipkart • 11m

The Estée Lauder investmentThe global cosmetics market is incredibly lucrative but also hyper competitive. It's remarkable what the Forest Essentials team has achieved - a true Indian origin luxury Ayurveda brand going global.

1 replies1 like

Anonymous 2

Hey I am on Medial • 11m

The Estée Lauder investment was likely a big boost in terms of resources and global distribution.

0 replies1 like

Anonymous 1

Hey I am on Medial • 11m

What an inspiring homegrown Indian success story in the ultra-competitive beauty and cosmetics space! Taking ancient Ayurvedic wisdom and creating a premium global brand is just amazing.

0 replies1 like

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