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Sanskar

Stealth • 8m

Forest Essentials is an Indian premium cosmetics company that specialises in Ayurvedic preparations for its products. It was founded in 2000 by Mira Kulkarni in New Delhi. In 2008, the New York-based Estée Lauder Companies acquired a 20% stake in the company, and in October 2021, the brand announced entering the United Kingdom by opening 12 retail stores. Kulkarni's son Samrath Bedi currently serves as the managing director of the company. Forest essentials also has 130 stores in India, supplies to 190 hotels and export to 120 countries. Its factories are in Haridwar and Lodsi in Tehri Garhwal district, Uttarakhand. Forest Essentials sells natural, organic and Ayurvedic cosmetics and has a policy of not testing their products on animals. In November 2022, Forest Essentials opened its first standalone store in Covent Garden, London which would become the brand's first international store. Thank You.

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Women purchase cosmetics and jewelry at the Illum department store in Copenhagen, Denmark, 1904.

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