Hack Used By Startup #7
How Spotify Turned Scarcity Into Hype in His Early Days with an ----!!
The Problem:
When Spotify launched, it needed to create buzz and manage the initial influx of users to ensure a smooth experience.
The Idea:
Spotify laun
During Spotify's invite-only launch, the platform primarily targeted a select group of early adopters and influencers.
People looking for invites either sign up for the waiting list or go to Twitter to seek invites from those who already have them.
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