Experimenting On lea...Ā ā¢Ā 1y
Meeshoā¼ļø Meeshoās business model is indeed a fascinating one. It operates on a B2B (Business to Business) model, acting as a bridge between manufacturers and resellers1. The platform empowers individuals, especially housewives, to start their own businesses with zero investment, leveraging the power of social media platforms like Facebook, WhatsApp, and Instagram to sell products within their personal communities23. With a focus on ease of use and accessibility, Meesho has created a marketplace that supports micro to small businesses, enabling them to connect with a vast customer base. Their major expense is of logistics which is obvious i.e nearly around 76cr. In FY 22-23 they achieved an immersive growth of 77% leading to 5,735 Cr Revenue. Along with their loss reduction by 48%. This is the example why startups take huge losses ( especially in acquiring customers ) so that in future they can monetize them well and turn profitable š
Hey, I'm on MedialĀ ā¢Ā 1y
In the initial years when capital was limited, Meesho primarily functioned on a reseller model. Resellers would find products on Meeshoās platform, add their markup and then sell them on social media platforms. This highly ASSET LIGHT model, helped M
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MedialĀ ā¢Ā 9m
Meesho is killing it!! Amidst this sale season with Amazon & Flipkart stealing the limelight. Meeshoās total orders increased by over 40% YOY! The Crazy Part? They recorded 145 cr customer visits in just 10 days with customers from all over India
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Meeshoās Take on Quick Commerce The quick commerce sector in India has grown nearly 60 times in five years, with major players like Myntra and Amazon entering the fast-delivery space. However, Meesho co-founder Vidit Aatrey believes its appeal is li
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ReputeĀ ā¢Ā 10m
How Meesho Grew Itās User Base Despite Amazon and Flipkart dominating the Space :- First thing First most obvious question that would come into anyoneās mind ,Why build another e-commerce app , when there are already Amazon and Flipkart that are do
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I'm a huge fan of the content by The Ken ā their podcasts, their lens on markets, the way they break down businesses with clarity and depth.š„ Their recent First Principles episode with Meeshoās founder, Vidit Aatrey, just hit different. These kept m
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Faad NetworkĀ ā¢Ā 11m
Meet Vidit Aatrey and Sanjeev Barnwal who built Meesho into a billion-dollar revenue company. 1. Coming from a lower-middle-class family in Meerut (UP), Vidit Aatrey made everyone proud when he got a seat at the prestigious IIT Delhi for electrical
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