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Chamarti Sreekar

Stealth • 8d

Meesho’s Take on Quick Commerce The quick commerce sector in India has grown nearly 60 times in five years, with major players like Myntra and Amazon entering the fast-delivery space. However, Meesho co-founder Vidit Aatrey believes its appeal is limited to certain categories and a niche consumer base. “Consumers who prioritize convenience are willing to pay extra, but the majority of India is not,” Aatrey said at the Invest Karnataka event. Unlike quick commerce firms, Meesho focuses on affordability and accessibility rather than speed. Meesho recently raised funding from Tiger Global and others as it prepares for an IPO, with plans to file its DRHP later this year.

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