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Akshat Aggarwal

Building Triangles |... • 1y

Absolutely, imperfections can be a powerful tool for building a unique brand story. Let's take Airbnb. A perfect hotel room might be boring, right? Airbnb uses "imperfections" like unique apartments or quirky decor to tell a story. It's not just a bed, it's an adventure, experience and emotion of a knit-community! Remember once apple's logo got tilted due to manufacturing mistake. But was sold at a 5X price because this imperfection was narrated as: "the only iPhone with tilted logo"?

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