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Akshat Aggarwal

Building Triangles |...ย โ€ขย 1y

You can never achieve the right 'Product-Market-Fit". ๐Ÿ˜ฌ Here's why: For entrepreneurs, it can often become an obsession with building the perfect product. But hold on a minute... "The truth is, people don't just buy products, they buy stories."

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Anonymous 3

Hey I am on Medialย โ€ขย 1y

Write about airbnb!

Akshat Aggarwal

Building Triangles |...ย โ€ขย 1y

Absolutely, imperfections can be a powerful tool for building a unique brand story. Let's take Airbnb. A perfect hotel room might be boring, right? Airbnb uses "imperfections" like unique apartments or quirky decor to tell a story. It's not just a bed, it's an adventure, experience and emotion of a knit-community! Remember once apple's logo got tilted due to manufacturing mistake. But was sold at a 5X price because this imperfection was narrated as: "the only iPhone with tilted logo"?

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