Founder-Hexpertify.c... • 1y
“The Really Wierd Billboard” (Don’t Judge before Reading) “Wierd Marketing Strategy #10 Subway once used a big sign with an inappropriate word written on it followed by the brand that they are advertising in order to attract the attention of the passers-by. It is like a technique of surprise. When people are passing by the road, they can see different signs with the corner of their eyes. If they happen to see something unusual, like in this case the word "SEX", there is a bigger possibility that they will take a second look to see what it is and they will end up reading the whole billboard which could make them want to eat in Subway. Another thing about it is its short. Sometimes if ads are too long, it becomes too draggy to read. Besides, people on the highways do not have all the time in the world to read signs since they are driving and are supposed to focus on the road. This is very effective because it really surprises the people who pass by and captures their attention.
Prev- Founder & CEO ... • 1y
Subway failed in India, infact their global revenue is $17Billion and their Indian businesss contributes less than 5% to their global revenue But how did subway fail even after being in the market for 23 years? Subway entered the India market in
See MoreFounder-Hexpertify.c... • 1y
“Behind every good Ford is a Chevy” Marketing Face off #3 Ford vs Chevrolet Two neighbouring South Carolina truck dealerships have started an ad war, putting up massive billboard signs jabbing at the other’s vehicles. The feud started with a bil
See MoreFounder-Hexpertify.c... • 1y
"Your Pawn is no Match For our King" Marketing Face off #1 Audi vs BMW BMW and Audi are known for going at each other for quite some years now. Whether it is about car awardshows or new car models, they keep throwing jabs. This time it started A
See MorePrev- Founder & CEO ... • 1y
Sting founded by pepsi, made close to 1000 crore in revenue in FY23, they're the largest cold drink in India and they have gone ahead of sprite and thumsup by just executing this small insight Pepsico is the master of beverages in the world, but
See MoreContent creator • 11m
India's trucking industry has around 5.6 million vehicles on the road and is responsible for transporting 70% of the country's domestic freight. However, trucks make up only 2% of road vehicles by volume, but are responsible for more than 40% of road
See MoreHey I am on Medial • 6m
The backbone of all quick commerce and food delivery services are the delivery partners. They work long hours, ride through heavy traffic, rain, and heat, just to get our orders to us on time. But the truth is, most of them are paid far too little fo
See MoreCo-founder of Riseup... • 10m
Does anyone have a business plan or a proposal that was developed for establishing a RC off road track? We have identified some land in our area that is suitable for establishing a off road and an on road track. While we have tentative approval for
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