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Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

If your startup can’t survive without funding, It’s not a startup. It’s a PowerPoint presentation. Don’t chase investors. Chase profitability, positioning, and product-market fit. That’s real entrepreneurship. #Vision2030 #ChakorOne

THAT'S WHY IT AIN'T GOOD People who think the best products are made based on asking customers what they want, are the ones who can't define the product themselves. In short, observation is an act of brilliance.

Why Startups Fail❓ – It’s Not About the Product, It’s About the Team Most startups don’t fail because of their product; they fail because of their team. It might sound strange, but it’s the truth. The team you surround yourself with can make or brea

In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think

Observation: Based on recent analysis of data , I observed that mostly startup founders who have made something big are of 29-35 Age , ( not early 20s ) Although they had previous startups/business experience in early age which made them experienc

Ever built something amazing—only to watch nobody care? You spent weeks coding. Tuned every pixel. Launched it with pride. And... silence. No likes. No users. No magic. That’s the punch most first-time founders never see coming. Because building

BRAND POSITIONING 🧘‍♂️📈 You might have heard🦻 many failure start-up stories (especially in B2C). The founders👤 might be complaining that, "our product📦 is really good and we've got good feedbacks, but it FAILED or in loss 📉." "*That's not bec

Dropping some truth bombs for middle-class founders: Most Ivy League kids aren’t building startups—they’re building resumes. Not all, but a lot. Why? Because even when their startups fail, they’ve already won—they use them as stepping stones to lan

If you have to convince people your product is useful, it’s probably not. Real value doesn’t need a sales pitch—it speaks for itself. If people aren’t getting it, the problem isn’t their understanding, it’s your product. Fix that first.