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In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

Carl Pei is a Genius. Nothing is the fastest-growing mobile brand in India. Nothing phones generally cater to the mid to premium range, but Pei is not satisfied yet; he launched his sub-brand CMF within a year of launching Nothing. CMF started by

Jaguar has changed its logo after 102 years. Jaguar is a brand of Tata Motors. Jaguar will sell only electric cars from the beginning of next year.

Transforming Your Brand Into a Symbol Through Positioning To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi

According to the report of Cars24, by 2030, the sale of used cars will reach 1 crore cars per year.

Only a well-funded LinkedIn campaign could convince people to put Xiaomi and Apple in the same league-because let's be real, brand perception doesn't change overnight. It's fascinating how strategic marketing can shape narratives, making a budget-fr

India’s Strategic Strike Isn’t Just a Military Response — It’s a Masterclass in Global Brand Positioning. Here’s how ⬇️ In marketing, positioning is how you shape perception, not by what you say, but by what you do when tested. When a brand is pro

What if Elon Musk's Tesla Robots and Tesla Cars merged it will become transformers cars just like bumblebee

If you are building a lifestyle brand, Never introduce more and more products unless you find a product-market fit. Also, if the positioning is premium, you need to have gross margins of 70%+.