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In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

Carl Pei is a Genius. Nothing is the fastest-growing mobile brand in India. Nothing phones generally cater to the mid to premium range, but Pei is not satisfied yet; he launched his sub-brand CMF within a year of launching Nothing. CMF started by

Jaguar has changed its logo after 102 years. Jaguar is a brand of Tata Motors. Jaguar will sell only electric cars from the beginning of next year.

According to the report of Cars24, by 2030, the sale of used cars will reach 1 crore cars per year.

Transforming Your Brand Into a Symbol Through Positioning To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi

Only a well-funded LinkedIn campaign could convince people to put Xiaomi and Apple in the same league-because let's be real, brand perception doesn't change overnight. It's fascinating how strategic marketing can shape narratives, making a budget-fr

What if Elon Musk's Tesla Robots and Tesla Cars merged it will become transformers cars just like bumblebee

If you are building a lifestyle brand, Never introduce more and more products unless you find a product-market fit. Also, if the positioning is premium, you need to have gross margins of 70%+.

Nothing, just a fan of shark tank came to try its another product