Positioning
Positioning defines how a brand is perceived in the minds of customers. Key strategies:
1. Product-Based Positioning: Highlighting the unique features or qualities of the product.
2. Price-Based Positioning: Emphasizing affordability o
Transforming Your Brand Into a Symbol Through Positioning
To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi
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3 replies5 likes
MK
Stealth • 12d
If you are building a lifestyle brand,
Never introduce more and more products unless you find a product-market fit.
Also, if the positioning is premium, you need to have gross margins of 70%+.
1 replies4 likes
Tanya Vaid
Stealth • 6m
Today brands are fighting for Brain Estate.
In today’s customer’s mind ; there is the space for only few brands which catch their attention ( of course they can’t remember almost all brands in the market). These days where the market is cluttered wit