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Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

Transforming Your Brand Into a Symbol Through Positioning To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi

If you are building a lifestyle brand, Never introduce more and more products unless you find a product-market fit. Also, if the positioning is premium, you need to have gross margins of 70%+.

Only a well-funded LinkedIn campaign could convince people to put Xiaomi and Apple in the same league-because let's be real, brand perception doesn't change overnight. It's fascinating how strategic marketing can shape narratives, making a budget-fr

Grok 3 has rapidly advanced its training on X, positioning itself as one of the most sophisticated AI tools available today.

Today brands are fighting for Brain Estate. In today’s customer’s mind ; there is the space for only few brands which catch their attention ( of course they can’t remember almost all brands in the market). These days where the market is cluttered wit

Seeking a Co-Founder for a Luxury Streetwear Brand I am in the early stages of launching a luxury streetwear brand that blends high-end fashion with bold, devilish aesthetics—all at an affordable price point. While I bring entrepreneurial experience

Lays' success stems from strategic marketing, localization, emotional branding, and a robust supply chain. By tailoring flavors to regional tastes (e.g., Magic Masala in India, Cucumber in China), Lays ensures deep consumer engagement. Campaigns like

☢️ Last 46 hours remaining and after that idea showcase event will not longer available ❌ Comment your top 3 idea's from current top 10 positioning ?

Why most of the content on Medial is Idea Discussion? Are founders tracking this? Do you think it can alter your course and positioning in long term?