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I thought IPL franchise merchandise is only upto tshirts, mugs , footwear....until I saw this. they're into electronics too, I'm a KKR fan and if there's a whole purple and gold setup I'd definitely buy it as a fan

“FOMO Marketing: Turning Urgency into Sales” FOMO (Fear of Missing Out) marketing taps into a basic human emotion — the anxiety of missing out on something valuable or exclusive. It’s the reason we rush to buy limited-edition products, join flash sa

We’re testing a new feature real-time AR visualization for luxury rugs. See how a rug looks in your space before you buy. Try it out and share your feedback. We’d love to hear from you! Check this out: https://lumaspace.in/product-category/luxury-

“Chasing the Dream: How Aspirational Marketing Elevates Luxury Brands to Icons” Aspirational Marketing taps into consumers’ desires to reach a higher social, financial, or lifestyle status. Luxury brands master this by showcasing not who the custo

ONE INTERESTING OBSERVATION SERIES DAY #16 Luxury goods consumers worldwide fall into five dominant groups, based on their motivations, profiles, values in luxury items, purchase reasoning, and age group. 1) Going Global: People in this group don

“Sold Out on Purpose: How Scarcity Makes Luxury Unstoppable” Luxury brands thrive on scarcity—not just in quantity, but in access. This isn’t accidental; it’s psychological strategy. When a product is “limited edition” or “by invitation only,” it tr

💡 Investing without FOMO? Here’s how I buy long-term stocks like SBI calmly — without chasing price or panicking in corrections. 🔸 Strategy: Layered Value Averaging 🔸 Entry zones based on valuation 🔸 Emotion-free, disciplined, and peaceful inves

When Awareness Isn’t Enough We’re often told to stay alert about online scams and frauds — and yes, awareness is important. Authorities share helpline numbers like 1930 and provide email IDs to report such incidents. But what happens when no action

Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1. Tap Into Dreams: Understand your audience's aspirational self. What do they want to look like, feel like, be like? Align every product

✨ Reasons why Starbucks succeeded in India despite of being very expensive 📈🚀: • Creating High Quality restaurants Experience consistently with premium customer experience • Marketing as Premium brand • Targeting growing middle class and rich pe