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Deepasnhu Chail

Mastering the Game o... • 1y

USP: boAt’s marketing strategy revolves around providing affordable yet top-notch audio products. Startup who pitch their usp is price he think does their product have value or this product providing is high quality . And as of now most startup comes with no high quality products.. Reason why you need High quality or valuable product , because at first you can spend crores in marketing to sell your products but in long terms no customer come twice to buy their products, customer retention very less, mouth to mouth marketing very less.. in india customer mentality is value and High quality products at affordable prices. But when startup play affordable price for low quality or less valueable products. It gets fail and they ended up burning money and time .. that's why Aman dislike because he knows the startup is playing wrong game.

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