Live. Love. Learn • 11m
Hi Vaishnavi (nice name), Your idea to penetrate deeper into the rural pockets with digita India sounds great. But, you might get faulty in thinking that there is no market for your idea currently. The problem revolves around Self Help Groups, if I am not wrong. In that case there are very need specific apps that addresses it, like Streenidhi HRMS app, SHG mobile app, livelihood app, etc ... Besides these there are financial management tools aswell, like notion for instance. These apps assists in monitorong an unorganised group's finance (just like your mentioned). Perhaps what you can do differently is invest in ground work and get the target audience's response prior to going into the market. That way you can really cut down on your marketing costs too. Also, you can think of some game changing promotional ideas to spread awareness abt your app among these rural women or urban women. (Ig it was a very lengthy reply!!)
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