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Food delivery platform Zomato has increased its platform fee for customers by 25% to Rs 5 per order, effective April 20. The fee increase, applicable in key markets including Delhi, Bengaluru, Mumbai, and Hyderabad, is expected to boost the company's

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Lalit Mundhra

Stealth • 8m

In my opinion it will most certainly boost earnings. Most people ordering through such apps will not give a damn about INR 5 (even as long as it is in single digit). And remember, we are now creatures of habit. It is also sort of a duopoly right now.

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