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Food delivery platform Zomato has increased its platform fee for customers by 25% to Rs 5 per order, effective April 20. The fee increase, applicable in key markets including Delhi, Bengaluru, Mumbai, and Hyderabad, is expected to boost the company's

In my opinion it will most certainly boost earnings. Most people ordering through such apps will not give a damn about INR 5 (even as long as it is in single digit). And remember, we are now creatures of habit. It is also sort of a duopoly right now.