AMULโs Exceptional Marketing Strategy:
AMUL connects emotionally with people by using interactive content. And more than focusing on talking about their products, they bring their opinion out on grave social issues be it national or international vi
Business Fact
Amul Girl World Record
The Amul girl, a hand-drawn mascot, holds the record for the longest-running ad campaign globally.
Since 1966, she's charmed audiences with witty commentary on current events, social issues, and pop culture.
" Amul: From Farmers to Fridges "
Amul isn't just a brand, it's a story! Forget fancy marketing, here's how a group of farmers turned their struggle into a household name:
Milk Man Power! In the 1940s, farmers fought unfair prices. Amul, a coopera
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7 replies15 likes
Uttkarsh Singh
Stealthย โขย 11m
Bro Promoted Milk like no one else ever could, A thread ๐งต
Amul doodh Peeta hai India, how can someone read this line without singing?
All this was possible due to one man!
He is none other than Dr. Verghese Kurien, who is known as the "father of
๐ Boat humourous ad Campaign for replying to haters trending ๐ฅ
Aman Gupta ๐ฏ nailed it
What's your take on this type of ads
0 replies3 likes
Vishu Bheda
ย โขย
Medialย โขย 1m
Why will Amul never go for an IPO?
Amul, Indiaโs favorite dairy brand, is owned by millions of farmers.
Amul exists to support farmers, not to make profits for big investors.
Unlike regular companies, Amul is a cooperative, meaning itโs run for th
Have you also seen the Amul ads which says "Amul ice cream is real ice cream and the rest is frozen dessert" so this is the competition between Amul and HUL's kwality walls.
But how to differentiate frozen dessert and Ice cream?
according to Indian
What should be the first step to start a conflicting ad campaign.
(Ad campaign that hurts your competition but leaves them with no other option but just react lightly.)
Scenerio 1-
2 food delivery companies
Scenerio 2-
2 man grooming company
Scener
AMULโs Exceptional Marketing Strategy:
AMUL connects emotionally with people by using interactive content. And more than focusing on talking about their products, they bring their opinion out on grave social issues be it national or international vi