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“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

This article brilliantly captures the spirit of innovation and resilience that defines India's entrepreneurial landscape in 2025. The featured entrepreneurs are not just business leaders; they are visionaries transforming industries and communities

𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗶𝘀 𝘀𝗺𝗮𝗹𝗹 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗱𝗵𝗮𝗯𝗮 𝘁𝘂𝗿𝗻 𝗶𝗻𝘁𝗼 𝗮 𝗰𝗿𝗼𝗿𝗲-𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? It's 𝘼𝙢𝙧𝙞𝙠 𝙎𝙪𝙠𝙝𝙙𝙚𝙫 𝙙𝙝𝙖𝙗𝙖. {This dhaba is very famous for parantha with a dollop of butter} Establishe

Achievement of the month! 🤗 I have connected with more than 50 creators, and they are all excited to collaborate with The Enlightened GenZ. This collaboration not only offers them an opportunity to earn but also plays a crucial role in shap

more in comment Starting a business often raises questions about the role of maturity, experience, and life stages in achieving success. Many believe that as people grow older and accumulate life experiences, they develop deeper insights, better pro

Apple has long cultivated a brand image of exclusivity not only in India but every where, also it's innovation and premium quality is mind blowing. Their sleek designs, user-friendly operating system, and focus on integration have attracted a loyal

💳 The Future of ATM Withdrawals: QR-Based and Cardless 💳 QR-based, cardless ATM withdrawals are shaking up the traditional cash experience! 📲 With just a scan, no physical card is required, making transactions faster, safer, and contact-free—perf

Is the Traditional 9-to-5 Obsolete? 🤔 My take: Mostly YES. While stable jobs exist, the compulsion of a rigid 9-to-5 structure is fading for several reasons: ✅ Tech Enablement: Tools like Slack, Zoom, Asana, etc., make asynchronous and remote coll

Navigating the Entrepreneurial Journey: Overcoming Common Hurdles Embarking on an entrepreneurial venture is a formidable path that demands a diverse skill set and a deep understanding of real-world dynamics to achieve success. Key Challenges Faced

𝗛𝗼𝘄 𝗯𝗹𝗶𝗻𝗸𝗶𝘁 𝗶𝘀 𝘂𝘀𝗶𝗻𝗴 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝘆𝗲𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗮 𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝗺𝗲𝗺𝗲 ?? { Check out the below images to know it in detail } Meme Marketing / Moment Marketing: