Coming from a non-metropolitan city, I always felt there is a huge gap between startups targeting devloped cities and these untapped market. Only few known startups are able to penetrate in these market and able to perform. Rest of them , either did not get their target audience or were not able to provide that efficient service to people . So if someone can built something useful or can provide some value only to people of these non-metropolitan cities, they still have huge chance to make it upto the apex of startup ecosystem.
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