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Vani Chandra

ย โ€ขย 

Pratilipiย โ€ขย 11m

Once I have figured out and developed Different aspects of my brand what helps me is to create a style guide which basically outlines the brandโ€™s visual elements such as primary, secondary colour palette, primary and secondary fonts, imagery guidelines, layout principles, do and dontโ€™s of the use of logo, graphic,illustration icon style Etc. Along with this itโ€™s also very important to know who your audience is, this basically helps you develop the tone, voice and messaging of your brand Which will then be followed across different online/offline mediums

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