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I’m not sure why, but I love creating mascots. Ever since I first came across logos like these, they’ve stuck with me. Even when I began my journey as a Brand Identity Designer, this kind of character-driven design has been the part I enjoy the mos

Getting a off campus job as a fresher is tough as hell. That too if you are looking for some roles which needs lots of expertise inplace. I faced lots of challenges. Mentioning some of them that HRs can improve and job seekers could take care off. 1

When Ritesh Agarwal sir posted about renaming OYO, I couldn’t resist diving in. This wasn’t just a random idea — I backed it with everything I’ve studied about brand psychology, naming strategies, and the subtle art of making a name attractive, memor

Beyond Asanas (आसन): The True "Yoga" for a Founder is SEPARATION FROM SUFFERING. Happy International Day of Yoga! 🧘‍♂️ While we often associate Yoga with complex physical postures (asanas), a powerful interpretation from the GEETA offers a deeper

Just watched Medial pitch and I have a different opinion to share. I think what Anupam sir was referring is true. Tbh , creating a social media was kind of a big trend in covid time even I thought of creating one. The founders lacks clarity and vis

Why HMLC is Recognized as a Leading Branding Agency in India In today’s competitive market, where brands are constantly striving to stand out, HMLC has emerged as one of India’s leading branding agencies—setting new benchmarks in creativity, strateg

Unlocking India’s Tourism Potential: What’s Holding Us Back? In early 2024, India attracted 48 lakh foreign tourists, while Hong Kong—2,000 times smaller—welcomed three times more. This disparity is baffling, as India ranks 7th among the world’s mos

Unlocking Brand Growth: Practical Steps for Making Your Brand Unforgettable Building a brand that people remember doesn’t happen by accident. While we often talk about the power of customer loyalty, true brand growth comes from expanding reach, acce

I heard you are a startup founder? Here's how you can be the most confident person in the room. 1] Not giving a d*ck Make sure to leave your d*ucks at home when you step out. The lesser you care about what other's think of you, the lesser the perfor