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Aarihant Aaryan
Prev- Founder & CEO ... • 1y
Bangkok went from being a normal city to the tourism capital of the world, with 30M tourists visitng thailand every year, Infact today tourism contributes to 20 to 25% of their GDP In early 2000's Thailand was stuck in their own problems with asian financial crisis, aging population and employment They had to double down on something that could make their economy better, by then their tourism was growing year on yar That's when they started positioning thailand as a tourism centric country, they started renovating toursim sites, building infrastructure They launched visa on arrival for most countries, since more than 25% of their tourists are chinese - they launched a separate immigration counter for chinese Their brilliant marketing campaigns like Amazing thailand, their brand positioning of Thai massage worked very well This year they are expecting 40M tourists, the highest ever
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