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Kishan Kabra

Stealth • 7m

Is water industry dominated by Kinley/Bisleri? Is there any space for new brands?

PRATHAM

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Spotify • 7m

Water industry is commodetized and there is barely chance of competing with low margins . Water industry is distribution game. What can be innovative is ads on bottle just like in US but it's not sustainable as well

Kishan Kabra

Stealth • 7m

Why it's not sustainable?

PRATHAM

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Spotify • 7m

People would rather pay and buy a labelled bottle not ads one, its not sustainable because if some one copied it then revenue will be diverted and divided causing problems with distribution and network

Kishan Kabra

Stealth • 7m

That's a game of competition & execution not sustainability. People can buy a Bisleri with a small strip of clean & neat advertisement just down below there big strap. I guess it's just their legacy won't allow them to do it.

PRATHAM

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Spotify • 7m

The sustainability was for business model and if it is sustainable then how would businesses run?

Kishan Kabra

Stealth • 7m

Run on execution, vision, sales, tight grip on distribution.

PRATHAM

 • 

Spotify • 7m

Requires lots of investment with minimal margins and low ROI, now say what you think

Kishan Kabra

Stealth • 7m

Bhai search for more revenue models like b2b sales for corporates, stadiums, movie theater, etc Advertisement, put labels on the bottles. Direct sale into distribution.

PRATHAM

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Spotify • 7m

Don't You think bisleri/kinley knows this, in such b2b places you can't enjoy Margins if not scaled in level of bisleri

Kishan Kabra

Stealth • 7m

Free marketing also.

PRATHAM

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Spotify • 7m

Kya Hoga marketing se it's commoditiesed

Kishan Kabra

Stealth • 7m

Sabse badi help that full rack of different brand bottles, people can choose us also.

PRATHAM

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Spotify • 7m

See you ownself said your Brand will be optional but it shouldn't,it should be necessity not an option

Kishan Kabra

Stealth • 7m

Yes now you are on my point, guants ko aise hi crack kiya jata hai it's a process not one day thing, pehle janta ko btana padega that we are also a big option jo apne stadium, theatre, ya kahi aur dekha tha.

PRATHAM

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Spotify • 7m

Okay! Firstly it's distribution game and for distribution you have to give at least same Margin to retailer and wholesalers which is loss making, how would you cater this

1 replies
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