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Kishan Kabra

Founder & CEO • 11m

Is water industry dominated by Kinley/Bisleri? Is there any space for new brands?

PRATHAM

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Spotify • 11m

Water industry is commodetized and there is barely chance of competing with low margins . Water industry is distribution game. What can be innovative is ads on bottle just like in US but it's not sustainable as well

Kishan Kabra

Founder & CEO • 11m

Why it's not sustainable?

PRATHAM

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Spotify • 11m

People would rather pay and buy a labelled bottle not ads one, its not sustainable because if some one copied it then revenue will be diverted and divided causing problems with distribution and network

Kishan Kabra

Founder & CEO • 11m

That's a game of competition & execution not sustainability. People can buy a Bisleri with a small strip of clean & neat advertisement just down below there big strap. I guess it's just their legacy won't allow them to do it.

PRATHAM

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Spotify • 11m

The sustainability was for business model and if it is sustainable then how would businesses run?

Kishan Kabra

Founder & CEO • 11m

Run on execution, vision, sales, tight grip on distribution.

PRATHAM

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Spotify • 11m

Requires lots of investment with minimal margins and low ROI, now say what you think

Kishan Kabra

Founder & CEO • 11m

Bhai search for more revenue models like b2b sales for corporates, stadiums, movie theater, etc Advertisement, put labels on the bottles. Direct sale into distribution.

PRATHAM

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Spotify • 11m

Don't You think bisleri/kinley knows this, in such b2b places you can't enjoy Margins if not scaled in level of bisleri

Kishan Kabra

Founder & CEO • 11m

Free marketing also.

PRATHAM

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Spotify • 11m

Kya Hoga marketing se it's commoditiesed

Kishan Kabra

Founder & CEO • 11m

Sabse badi help that full rack of different brand bottles, people can choose us also.

PRATHAM

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Spotify • 11m

See you ownself said your Brand will be optional but it shouldn't,it should be necessity not an option

Kishan Kabra

Founder & CEO • 11m

Yes now you are on my point, guants ko aise hi crack kiya jata hai it's a process not one day thing, pehle janta ko btana padega that we are also a big option jo apne stadium, theatre, ya kahi aur dekha tha.

PRATHAM

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Spotify • 11m

Okay! Firstly it's distribution game and for distribution you have to give at least same Margin to retailer and wholesalers which is loss making, how would you cater this

Kishan Kabra

Founder & CEO • 11m

First of all distribution works in chain Distributior/C&F > Wholesalers > Retailers. Company only help them to setup the right wholesaler & retailers according to location, margin, etc. You just need to provide good marging to distributiors/C&F they will sell automatically to the wholesaler. Choosing distributior is a tuff part jugadu hona chaiye that's come under execution.

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