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Is water industry dominated by Kinley/Bisleri? Is there any space for new brands?

Kishan Kabra

Founder & CEO • 1y

First of all distribution works in chain Distributior/C&F > Wholesalers > Retailers. Company only help them to setup the right wholesaler & retailers according to location, margin, etc. You just need to provide good marging to distributiors/C&F they will sell automatically to the wholesaler. Choosing distributior is a tuff part jugadu hona chaiye that's come under execution.

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