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Prajwal Kumar

Co-founder @Fluencer... • 1y

If we divide India into 3 parts based on the spending power. Then we get india 1,2,3. India 1 has highest spending power accounting for almost all premium purchases. If any brand becomes favourite of this group of people, that brand becomes goldmine, cred is this group's favourite. They just need figure out ways to get this audience spend on their brand, but the brand loyalty they have earned is really valuable and monetisable.

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